Uptonia.com - The Creative Design Portfolio of Lauren Upton







Portfolio Corporate Web Design These sites were created while working for a computer programming company, which did work for major corporate and pharmaceutical clients such as Novartis Animal Health among others. They show a simple, functional design to showcase the product in a clean, precise way. Freelance / Day Projects Having freelanced for website and graphic design since 2003, Lauren has accumulated a range of projects diverse in size, function, and targeted audience. These sites are aimed to be graphically pleasing, fun, and fit specific parameters depending on their genre. E-Mail Marketing For different companies and purposes, the e-mail marketing designs fit standard sizes for Outlook and display simple html, css, and images to get the company's message and advertising across. Logo & Identity No matter how large or small the business, a clean and attractive logo is the upmost importance. The below logos demonstrate a range of styles. Graphic Design A group of vector illustrations and other forms of digital art to accompany websites, use in logo creation, or pared down clipart for templated sites. Photography Through extensive travels and interests, Lauren has a wide range of natural light photography mostly showcasing the horse in its element. To view more examples of Lauren's fine photography, please visit Uptonia Photography Move Close COPE Cope is an online psychiatric counseling service, currently offered to North Carolina Guard Soldiers. The client wanted the first impression of the site to be reassuring, comforting, and displaying a product that the users can trust. Cope's layout features a random image of North Carolina upon load accompanied with words the client chose to characterize their product, and a pleasing color scheme to initiate calm, comforting thoughts. Launch Website Move Close Impulsion Sim Game Impulsion Sim Game is a fictional horse role playing game for teenagers. This layout was created for them in the spring of 2008. It uses the game's color scheme of light blue and white, and emplements flash elements to give animation to the homepage as well as cycle through various pictures. The site layout currently used by Impulsion Sim is a variation of this original design, and can be seen at impulsion-sim.com - the original site design may be viewed by clicking the link below. Launch Website Move Close Freedom Run LLC Freedom Run LLC is a premier hunter/jumper boarding, training, and sales facility in Raleigh, North Carolina. The Freedom Run website's main goal is to showcase horses and riders competing at the farm. It needed to be very visual to catch browsers eyes, and make them feel that the barn is a place that they could do well at. The site uses flash to cycle through images of show horses residing at the farm, as well as a classy, sophisticated look and feel. Launch Website Move Close Yates Mill Farm Yates Mill Farm is a family oriented, hunter/jumper horse facility located in Raleigh, North Carolina. A color scheme and logo were created for this website based off of the barn building's colors. The goal was to create an easy going, family atmosphere and appeal to the webpage so vector art and many pictures were used with the site's content. Each page loads a different side image, to correlate with the content of that page. Launch Website Move Close Ads Spot - Marketing Materials Database Ads Spot is an internal program used by Novartis Animal Health employees world wide, for accessing data from the marketing materials database. The client had specific instructions with this project, including wanting to use a specific stock image as well as strictly adhere to the extensive Novartis style guide. The result is a clean, simple site that works well with other Novartis company sites and contains a large area for intricate content material. Move Close Proximity Systems This Proximity Systems project was a windows application that controlled locking mechanisms on hospital medicine & supply cabinets. Software design for this project needed to be simple, and consist of background screens giving the restrictions of web versus windows applications. Client's first and foremost wanted a user friendly system that hospital employees who may not be as computer saavy as others would still be able to use and navigate with no problem. Move Close Superior Dog Training Superior Dog Training is a dog training service in Apex, North Carolina that offers both private at-home training and group lessons. This was a very enjoyable site to create, as the client had little restrictions and was very easy going. The design has a fun, almost organic feel with many pictures and cartoon dog clipart scattered throughout the content. It features a simple .gif animation of a slowly repeating barking dog in the upper left hand corner, as well as randomly loaded training tips below the navigation menu. Private Dog Training Move Close Uptonia Photography Uptonia Photography is Lauren's equine photography business based out of Morrisville, North Carolina. The Uptonia Photography site is full of content and photographs, so a simple, clean design was chosen to house all the photos in the content. It features a flash animation on the homepage that animates the business slogan as well as cycle through some highlighted pictures in a creative way. Launch Website Move Close Site Drafts These designs were used as drafts and idea generators for clients while working for DTI. The sites either never made it online, or are no longer sporting the same design in their live format. The Uptonia Photography site is full of content and photographs, so a simple, clean design was chosen to house all the photos in the content. It features a flash animation on the homepage that animates the business slogan as well as cycle through some highlighted pictures in a creative way. Product names have been changed for privacy reasons. Launch Website Move Close Novartis Quizpoll An internal application throughout the Novartis pharmaceutial comapny, Quizpoll is an online quiz and survey generator. This layout needed to adhere to the Novartis style guide and color scheme, as well as provide a clearly navigatable menu for making the quizzes and surveys. The blocky, clean design fits the purpose well.